A brand refresh of TCG was aimed at modernizing the brand image while maintaining its loyal customer base. The company wanted to align itself more closely with the master brand without alienating its core audience, who had grown to trust and love the brand over the years. The rebranding effort resulted in a refreshed look and feel that not only resonated with existing customers but also attracted new audiences who were looking for a fresh and modern brand experience.
The refreshed brand as applied to brochures and collateral
Examples showing branding applied to marketing email and infographics
Trade show booth
Marketing collateral and trade show
